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Our 10 Secrets to Success cover everything from software features to management tips to online community best practices.
1. Assign a business owner who oversees a budget and sets direction.
Zero in on business ownership to ensure the company mission and user mission are well defined, and the direction of the community remains up-to-date and pertinent. Online communities are relatively easy to start. Technologies are widely available, and many begin as exploratory projects started by those who recognize that customers want and need communities to answer their questions. However, successful communities have support - and accountability - at the top.
2. A community manager who conducts planning and day-to-day decision-making.
Like any other business initiative, online communities require planning and management. The community manager is responsible for basic configuration decisions, feature choices, forum structure, and granting permissions and roles. The community manager is also responsible for communication out to the community, and is the single point of contact for community members who have issues or concerns to resolve. Community software should empower the community manager with a wide range of administration and configuration options that eliminate frequent resort to engineering resources.
3. A moderator who sets tone, enforces rules, and helps users.
The moderator has day-to-day responsibility for ensuring a positive and productive environment for all users. The moderator provides the ongoing guidance and acknowledgement that keeps regular users on track and active users motivated and involved. Moderators also organize events and promotions, answer user questions about the forums, prepare regular reports, and escalate problems or issues, as appropriate, to the appropriate parties. Moderator tasks are made more efficient by the extensive message processing, user processing, usage tracking, and reporting features that should be present in any support community platform.
Watch this page and our newsflash for an additional tip every month.
Or contact your Lithium expert to discover all the secrets right now.
Be sure to read more community best practices in our resource pages.
