Being able to go beyond social media popularity and target actionable reference points can elevate a brand’s status in the world of customer engagement and, ultimately, customer loyalty. Lithium Technologies’ data science team released a research paper titled, “Mining Half a Billion Topical Experts Across Multiple Social Networks,” which analyzes and ranks topic experts across Twitter, Facebook, LinkedIn, and Google+.
More than a dozen tech companies, including Apple Inc., Amazon.com Inc. and Google parent Alphabet Inc., have unified behind Microsoft Corp.’s legal bid to alert customers when federal agents have requested their digital data.
Katy Keim, CMO of Lithium Technologies, spells out the perils faced by the traditional retail banking industry of ignoring the burgeoning millennial generation.
Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.
One year on from the catastrophic cyber-attack which cost thousands of customers and some £60m, TalkTalk has claimed that trust in the brand is higher than ever. Its ability to come out of the other side was in part due to the way the community team handled the crisis, something which has given rise to greater budgets heading to the department in an effort to transform what it does from complaints management into more robust consumer engagement.
Lithium, a leading provider of data analytics, has announced Klout 2.0 Enrichment for Twitter’s Gnip. Social media giant Twitter released their Gnip suite of API products to the general public, along with Klout 2.0, an enhanced version of their Klout Enrichment for Gnip.
Lithium Technologies has updated Klout Enrichments for Twitter's Gnip 2.0 to provide companies meaningful data into their customers, competitors, and trends.
Whether you’re already a diehard Pokémon Go enthusiast or wondering what all the hype is about (and why people are walking aimlessly around public spaces), one thing is certain: every brand marketer can learn some great gamification lessons from this worldwide phenomenon.
Lithium won CRM Watchlist Elite this year and pulled off its most successful LiNC conference to date -- in large part because it has become a very Zen company. Find out what that means.
Study Uncovers 98% of Brands Fail to Consistently Respond to Their Followers’ Social Media Posts