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2nd Annual Social Customer Excellence Awards (Lithys) Honor Leaders in Customer Excellence

2nd Annual Social Customer Excellence Awards (Lithys) Honor Leaders in Customer Excellence

San Francisco – 13 June, 2011 – Lithium, the leading provider of Social Customer Solutions, today announced the winners of the 2nd Annual Social Customer Excellence Awards (Lithys). The 2011 Lithys honor the most powerful, vibrant and useful social engagement programs that empower customers and superfans to solve problems, create new products and advocate at entirely new levels.

The award categories were created to highlight the many ways enterprises are using Lithium’s platform to engage its customer base. From customer support to social insights, this year’s winners exemplify the concept of brand nation – finding the biggest advocates, tapping into their passions and motivating them to participate to make good things happen for one another.

“The Lithys are a nod to our customers who are driving results from social initiatives like no other companies in the world,” said Lyle Fong, Lithium Co-Founder and CEO. “We’re inspired by their spirit and it continues to push us to develop new solutions for engaging social customers.”

Most Innovative Social Customer Program
Winner: HP Consumer Support – View Entry

Best Social Insight
Winner: Sephora – View Entry

Best New Community (launched after June 1, 2010)
Winner: Home Depot – View Entry

Best Community Business Integration
Winner: Verizon – View Entry

Best Community ROI Use Case
Winner: TomTom – View Entry

Best Community Anecdote or Story
Winner: Lenovo – View Entry
Winner: Research in Motion (RIM) – View Entry

“The Home Depot is pleased to have received the Best New Community Award for our How-To Community," said Brad Shaw, Vice President of Corporate Communications & External Affairs, The Home Depot. "With more and more people looking toward the Web and social media sites to engage in conversations, conduct research or get questions answered, it was important for us to be able to provide a social space where people could not only network with like-minded DIYers, but also receive the same level of knowledge and support they would receive in our stores. This award lets us know that our vision has come full circle."

Visit the Lithosphere for more information about our Social Customer Excellence Award winners.

About Lithium

We help great companies build brand nations for their most engaged customers. With Lithium, clients such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal turn their customers' passion into marketing, product development, sales and customer service assets. For more information, visit, or connect with us on Twitter, Facebook and our own nation – the Lithosphere. Lithium is privately held with headquarters in Emeryville, California.


Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global