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Lithium Technologies Positioned in the "Leaders" Quadrant of the Magic Quadrant for Social CRM2011

Lithium Technologies Positioned in the "Leaders" Quadrant of the Magic Quadrant for Social CRM

Emeryville, CA – 28 July, 2011 – Lithium Technologies, the leader in Social Customer Solutions, today announced it is has been positioned by Gartner, Inc. in the Leaders Quadrant of the Social CRM Magic Quadrant(1). The annual report tracks changes in the Social CRM market and analyzes market dynamics. Lithium's inclusion in the Magic Quadrant is based on Gartner's evaluation of the company’s ability to execute and completeness of vision.

The Gartner MQ Tops a List of Highlights for first half of 2011

Gartner’s announcement comes on the heels of an outstanding first six months of the year for Lithium, including:

  • Achieving 100% increase in community deployments.
  • Winning honors as an AlwaysOn Global 250 Top Private Company for 2011.
  • Introducing a powerful new application suite for Facebook called Lithium LevelUp.
  • Launching its Developer Nation, a program that enables Agencies and Partners to easily create and extend vibrant new experiences on Lithium’s platform.
  • Bringing together hundreds of customers, partners, press, and analysts at the sold-out, fourth annual Lithium Network Conference (LiNC).

“We believe Lithium’s position in Gartner's Magic Quadrant for Social CRM affirms the successes we’ve had this year driving measurable ROI for clients with our solutions,” said Lyle Fong, CEO and Co-Founder of Lithium Technologies. ”The recognition exemplifies our commitment to the world’s leading companies to help increase their revenue, reduce expenses, and build brand nations with their consumers. There are incredible growth opportunities still to come in the Social CRM market, and Lithium is in a unique position to capitalize on them.”

Gartner’s Research Director, Adam Sarner says, "Spending by buyers on social software for marketing, customer service and now sales increased by 50% in 2010, but social CRM remains less than 5% of the total CRM application market. And, Gartner expects the social CRM market to reach $1 billion in revenue by year-end 2012, up from 600 million in 2010. (2)

Download Complimentary Copy
A complimentary copy of the Magic Quadrant reports is available for download here.

(1) Gartner, Inc., “Social CRM Magic Quadrant” by Adam Sarner, Ed Thompson, Jim Davies, Nikos Drakos, Chris Fletcher, Jeff Mann, and Michael Maoz, 25 July 2011.
(2) As stated in the report “Social CRM Market Definition and Magic Quadrant Criteria, 2011” by Adam Sarner, 30 March 2011.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Lithium Technologies

We help great companies build brand nations for their most engaged customers. With Lithium, clients such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal turn their customers' passion into marketing, product development, sales, and customer service assets. For more information, visit, or connect with us on Twitter, Facebook and our own nation – the Lithosphere. Lithium is privately held with headquarters in Emeryville, California.


Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global