Lithium Delivers Next-Generation Solution For Social Marketing
Company reimagines the brand-owned marketing community to drive traffic and conversion
Lithium Network Conference, SAN FRANCISCO - May 3, 2012 – Lithium Technologies, the leader in Social Customer Experience, today announced its next-generation social marketing solution designed to help brands deepen engagement with customers. The new Lithium Social Marketing Solution™ adds new features to its platform, including rich media interactions, ad hoc groups, streaming conversations, and a powerful new ratings and reviews module.
The solution helps many of the world’s leading brands like Sephora, Aruba Networks and Fox Networks host and capture social conversations that grow website traffic and increase conversion rates by 25 percent or more.
"While new social networks offer a host of opportunities for marketers, they also introduce unprecedented complexity," said Rob Tarkoff, Lithium President and Chief Executive Officer. "Marketers need to use all of these social networks to acquire new customer leads, however they aren't the way to deeply engage with customers and ignite their advocacy. To get the most out of your social programs, we have completely reimagined the brand-owned marketing community as a driver for deep engagement and a catalyst to creating customer advocates."
Built specifically to meet the needs of the digital marketer and based on customer feedback, Lithium’s next-generation Social Marketing Solution allows companies to powerfully tie together their investments in search, digital properties and social media to bring social conversations home to the owned-community where they can increase engagement and conversion.
"Brands that don’t embrace this strategy fail to create a social customer experience that they can control and, ultimately, are missing brand-building and sales opportunities," Tarkoff said.
Marketers overwhelmingly agree that owned media properties are the best primary vehicle for reaching online users, with 83 percent in the U.S. and 77 percent in Europe reporting that their primary website is the best-performing vehicle, according to the April 2011 Forrester Research, Inc. report “The Interactive Brand Ecosystem.” In the report, Forrester analyst Nate Elliott cites three other reasons why owned media should form the core of your brand campaign, including: customers are able to find a brand-owned site more easily; brand-owned sites allow for deeper content and experiences; and brand-owned sites give companies far greater control.
The Lithium Social Marketing Solution puts owned digital properties at the center of an integrated strategy while still allowing companies to engage customers everywhere they connect online—both on social networks and mobile platforms.
Key Capabilities of the Lithium Social Marketing Solution
Supporting Quotes & Successes
Lithium is showcasing capabilities of the Lithium Social Marketing solution during LiNC 2012, taking place May 2-4 at the InterContinental Hotel in San Francisco.
Lithium helps companies unlock the passion of their customers. Lithium software powers amazing Social Customer Experiences for more than 300 iconic brands including AT&T, BT, Best Buy, Sephora, Skype and Telstra. Lithium helps companies grow brand advocacy, drive sales, reduce costs and accelerate innovation to create a brand nation that redefines the customer experience. For more information, visit lithium.com, or connect with us on Twitter, Facebook and our own brand nation–the Lithosphere. Lithium is privately held with corporate headquarters in Emeryville, Calif. and offices in Europe and Asi