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World’s Leading Brands Converge on Lithium’s LiNC 2013 Customer Conference for Serious Social Dialogue

World’s Leading Brands Converge on Lithium’s LiNC 2013 Customer Conference for Serious Social Dialogue

Acclaimed Statistician & NY Times Best-selling Author Nate Silver to Keynote during LiNC 2013, San Francisco, April 23-25

EMERYVILLE, Calif. - April 8, 2013 – Lithium Technologies, the leader in Social Customer Experience, today announced its lineup of speakers and session tracks for its upcoming Lithium Network Conference (LiNC) 2013. This year’s event will feature keynotes from acclaimed statistician, political forecaster and New York Times best-selling author Nate Silver, as well as a broad cross section of the world’s biggest brands and Lithium CEO Rob Tarkoff.

Attendees will learn during hands-on sessions how to implement innovative social customer experiences across their business to increase real, measurable business results. Lithium plans to introduce exciting new technology advances and share a preview of Lithium Chief Scientist Dr. Michael Wu’s next book, "The Science of Social 2," which will outline the elements of winning long-term social strategy.

When: Tuesday, April 23, 2013 – Thursday, April 25, 2013
Where: Westin St. Francis Hotel
335 Powell Street
San Francisco, CA 94102
Agenda: The full LiNC 2013 agenda is available on the LiNC website.

Featured Guest Keynote
Acclaimed statistician, political forecaster and NY Times best-selling author Nate Silver—founder of FiveThirtyEight.com—will explore our obsession with big data in his keynote, "The Signal and the Noise: Which Predictions Can you Trust?" With data-based predictions underpinning a growing number of business decisions and fueling our speculation on current events, Silver will examine what kind of predictions we can trust and what things we can—and can't—predict.

General Session Highlights
This year's theme—"Come Together"—features an agenda designed to give attendees the tools required to unlock the passion of their customers and get serious about social.

Social Gets Serious: Rob Tarkoff, President and Chief Executive Officer, Lithium; Paul Wilmore, Managing Director, Barclaycard; Mathieu Horn, Founder, Joe Mobile; Ben Gibson, Chief Marketing Officer, Aruba Networks; and John Bowden, SVP of Enterprise Customer Care, Time Warner Cable, will discuss what it takes to implement a comprehensive social customer experience strategy and why the "content hub" is the next critical step in the journey.

Build Your Core – Year One Best Practices: "I Wish I Knew": Jen Geddy, Director of CRM, Sony Electronics; Catherine Kaiser, Sr. Manager of Online Community and Social Media Programs, Webroot; and Kenneth Refsgaard, Manager of Online Support, TomTom, will share their lessons learned and risks taken to get their social strategy off the ground.

Infuse Across Enterprise – Create a Corporate Knowledge Asset: Join Steve Young, Service Business Transformation, Cisco and Monty Hamilton, Director of Digital Operations, Telstra as they share how they leveraged knowledge gained from their social communities.

Own Your Hub – Build Your Hub: Integrating Social Channels: Ben Kay, Head of Digital Strategy & Social at EE will discuss how to build a command center where social intelligence is monitored, managed and evaluated to bring real-time insights back to the business.

Lithy Awards: Lithium CMO Katy Keim will announce the winners of the 2013 Lithy Awards to customers who have demonstrated excellence across seven unique categories.

Now in their fourth year, the Social Customer Excellence Awards (The Lithys) will recognize and celebrate customers that are using Lithium to solve problems, create new products, innovate and engage with their customers at entirely new levels to create true business value.

This year, seven award categories will recognize customers who are real leaders and innovators. The categories are:

  • Best Social Support Program
  • Best Social Marketing Program
  • Best Superfan Story or Insight
  • Best New Community
  • Best Business ROI
  • Best Community Technical Implementation
  • Best Community Design

Lithy winners will be announced on April 25th at LiNC.

Sponsors

  • PwC
  • Acquity Group
  • Acceleration
  • NetBase
  • Rocket Science Consulting
  • GeoFluent by Lionbridge
  • CloudSquads

Featured Workshops

  • Lithium Community Manager Certification Session: Lithium has over ten years of experience delivering thriving communities. Learn best practices, hone skills as a practitioner and become recognized as an industry leader.
  • Social Customer Strategy Certification Session: This interactive session connects social media marketing efforts to peer-to-peer and social customer care. It will cover best practices for making social customer programs successful, including aligning internal teams and operations, creating a social center of excellence and promoting success to build momentum.

Helpful links

  • LiNC 2013 website
  • Lithium Get Serious website
  • Overview of Lithium's Board of Directors and Management Team
  • Lithium News & Events
  • About Lithium Technologies
    Lithium helps companies unlock the passion of their customers. Lithium software powers amazing Social Customer Experiences for more than 400 iconic brands including AT&T, BT, Best Buy, Indosat, Sephora, Skype and Telstra. Lithium helps companies grow brand advocacy, drive sales, reduce costs and accelerate innovation to create social communities that redefine the customer experience. For more information, visit lithium.com, or connect with us on Twitter, Facebook and our own community–the Lithosphere. Lithium is privately held with corporate headquarters in Emeryville, Calif. and offices in Europe, Asia and Australia.
    The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
eddie.mcgraw@lithium.com
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global