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Lithium Announces the Klout 50: Summer Travel Edition 2015

SAN FRANCISCO – May 22, 2015 – Lithium Technologies today announced its Klout 50: Summer Travel Edition , which identifies the top 25 airlines and 25 hotels around the world based on social engagement and expertise. These travel and hospitality leaders achieved the most influence among their followers for the way they connect and share experiences on social, and also for the expertise they deliver to make everyone’s vacations and business trips better.

The Klout 50 rankings are generated by each brand’s Klout Score, which tracks social engagement, sharing, and influence using proprietary algorithms. The Klout Score is determined by more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real-world data from Wikipedia. Additionally, Klout identifies experts in more than 10,000 topic areas by discerning the expertise of any prolife throughout the topic ontology.

For the airlines, Lithium used Skytrax’s passenger favorites World Airline Awards Top 100 Airlines of 2014 to identify the Top 25 social media winners. Key findings include:

  • British Airways ranks #1 on the Klout list for social influence (and #17 in the World's Top Airline list) and is an expert in Europe, Hong Kong and Scotland
  • Virgin America ranks #8 on Klout and made a huge jump up from #46 on the World’s Top Airline list
  • Cathay Pacific Airways has expertise in "Food" – which shows that content needs to engage afollower or customer holistically, and not just through the lens of a CRM or revenue record

Klout 50: Summer Travel Edition (Top 25 Airlines)

Rank
Name
Klout Score
1.         British Airways 90.27
2. Air Canada 87.83
3. easyJet 86.24
4. Virgin Atlantic 86.18
5. Malaysia Airlines 86.02
6. Turkish Airlines       86.00
7. Cathay Pacific Airways 85.20
8. Virgin America 85.15
9. Virgin Australia 85.03
10. WestJet 83.39
11. KLM
81.76
12. Qatar Airways
80.86
13. Qantas Airways
80.56
14. Garuda Indonesia
80.44
15. Delta Air Lines
80.12
16. Emirates
78.39
17. Jetstar Asia
76.93
18. TAM Airlines
75.87
19. Avianca
72.89
20. Etihad Airways 72.38
21. Lufthansa
71.97
22. AirAsia
71.57
23. AirAsiaX
71.57
24. Swiss
70.45
25. Air Astana
70.45

For the hotels, Lithium analyzed Travel & Leisure’s World’s Best 2014 Top 100 Hotels and found that:

  • Le Bristol Paris ranks #1 on Klout and #44 on Travel + Leisure's list
  • The Langham Chicago is #2 on the overall Klout list with identified expertise in “Weddings” and “Architecture”
  • Four Seasons Hotel Prague ranks #4 on Klout and made a huge jump from #50 on Travel + Leisure’s list
  • Four Seasons Resort Maui at Wailea is an expert in “Beer” and “Wine”
  • In fact, six Four Season Hotels made the top 25 list which indicates the brand is socially savvy

Klout 50: Summer Travel Edition (Top 25 Hotels)

Rank
Name
Klout Score
1.         Le Bristol, Paris 65.38
2. The Langham, Chicago 64.53
3. Singita Kruger National Park, South Africa 64.21
4. Four Seasons Hotel, Prague 62.54
5. One&Only Palmilla, Los Cabos, Mexico 62.05
6. Four Seasons Resort Maui at Wailea       61.62
7. Ritz, Paris 61.44
8. Inn at Palmetto Bluff, a Montage Resort,
Bluffton, South Carolina
61.29
9. Oberoi Udaivilas, Udaipur, India 60.33
10. Mandarin Oriental, Las Vegas 60.11
11. Four Seasons Hotel, México, D.F., Mexico City
60.09
12. Taj Lake Palace, Udaipur, India
59.95
13. Sabi Sabi Private Game Reserve,
Kruger National Park Area, South Africa
57.63
14. St. Regis Punta Mita Resort, Mexico
57.48
15. Four Seasons Resort Hualalai, Hawaii, the Big Island
56.90
16. Banyan Tree Mayakoba, Riviera Maya, Mexico
55.85
17. Four Seasons Resort Chiang Mai, Thailand
55.16
18. The Carlyle, A Rosewood Hotel, New York City
54.85
19. Jade Mountain, St. Lucia
54.54
20. Mandarin Oriental, Bangkok 54.51
21. Lodge at Sea Island Golf Club, Georgia
54.46
22. Four Seasons Hotel, Hong Kong
53.95
23. The Peninsula, Hong Kong
52.78
24. Rosewood Mayakoba, Playa del Carmen, Mexico
52.33
25. Four Seasons Hotel Firenze, Florence Italy
52.16


Interestingly, the lowest Klout score among the top 25 airlines is higher than the highest score among the top 25 hotels. Lithium believes this is because airlines have been forced to deal with “social shaming” via Twitter and other social networks in very public ways—and have built social infrastructures to handle those service complaints. Additionally, the airlines are bigger companies than the individual hotel properties ranked in this Klout list, indicating the benefits of scale and unified social presence on digital networks.

To see all the Klout Expertise rankings, please visit www.klout.com and explore each brand’s “topic expertise.” With this feature you can see more than 10,000 topics and who the most influential Klout profiles are in those areas.

“What these Klout Scores reveal – especially for those who ranked further down by the respective lists we analyzed, but higher on Klout- is that what they do on social really matters to their customers,” said Katy Keim, Chief Marketing Officer at Lithium. “You can be ranked and judged by a variety of factors within your industry, but your customers are online, they’re social and they’re paying attention to your presence there. These airlines and hotels should be very proud of their social media accomplishments and we’re proud to be able to recognize their reputation among consumers.”

The Klout 50 was launched in 2014 as the ultimate ranking of brands that are authentically connecting with their digital audience. These social elite brands are the most active on social media platforms and their audiences consistently share and interact with their digital content. The Klout 50 has covered overall Klout 50: Global brands and the Klout 50 Retail Edition. Klout enables both brands and consumers to identify experts in areas they are most passionate about.

About Lithium Technologies

Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit ... join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
eddie.mcgraw@lithium.com
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global