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Top Aussie Chefs with the Recipe for Influence this Australia Day

Lithium’s Ranking of top 10 Aussie celebrity chefs on social might surprise you

SYDNEY – January 21, 2015 – It’s almost Australia Day, but before you start preparing your lamb sausages Lithium Technologies unveils who is sizzling in the social stakes, with their top 10 Aussie celebrity chefs on social list and the results may surprise you!

The rise of celebrity chefs, driven by a love of cooking shows, has had a massive influence on Australians. They’re broadcast into our living rooms every other night and we buy their cookbooks in droves, but which celebrity chefs influence us most on social media? Lithium ranked Australia’s biggest names in food based on their Klout Scores:

  • Taking out the top spot is Masterchef’s Adam Liaw
  • A surprising second place goes to Malaysian chef and author Jackie Tang
  • Rounding out the top three is Discovery Channel’s Nomad Chef Jock Zonfrillo
  • Another Masterchef alumni Hayden Quinn came a close fourth
  • Coming in at number five is one of Australia’s biggest world exports Curtis Stone

The celebrity chefs that made the cut are creating content that inspires their audiences to share, such as recipes and tips, mouth-watering images, how-to videos, and behind the scenes insights.

Lithium Director of Marketing (APAC) Imogen Riley said being an influencer on social media is not dependent on how many cookbooks you sell or simply the number of followers you have.

“It’s pleasantly surprising to see the likes of Adam Liaw and Hayden Quinn, both Masterchef alumni making the top five, in addition to two chefs who don’t appear on commercial television. The top four all have a social media audience of less than 200,000 and that shows when it comes to being influential on social media, engagement is certainly key,” said Imogen.

So, what makes a celebrity chef an influencer on social? According to Lithium, there are a few ‘must haves’ to taste sweet social success:

  1. Focus efforts on social outlets that your audience is drawn to. It’s not necessary to master all social media platforms.
  2. Post content that drives engagement. Give your audience photos, tips, and conversation starters that encourage dialogue and sharing with others.
  3. Be responsive and engage with your audience. Answer questions and be a part of the conversation.

Need to know which chefs check out for food inspiration this Australia Day? Here is the full list:

Rank
Name
Background
Klout Score
1.         Adam Liaw Masterchef contestant and author. 79
2. Jackie Tang Malaysian chef, author
and TV presenter.
68
3. Jock Zonfrillo Nomad chef on Discovery Channel
and chef behind Orana and
Street-ADL.
67
4. Hayden Quinn Masterchef contestant, author
and brand ambassador.
66
5. Curtis Stone Celebrity chef regularly featured on
overseas talk shows.
64
6. George Calombaris       Masterchef judge, chef and
restaurateur.
60
7. Donna Hay Cookbook author and editor in chief
of Donna Hay Magazine.
58
8. Matt Moran Chef and restaurateur. Owner of
Aria, Chiswick, North Bondi Fish,
ARIA Catering, Opera Bar and
Riverbar & Kitchen. Hosts his
own show and has appeared on
Masterchef.
57
9. Neil Perry Australian chef, restaurateur,
author and television presenter.
Co-ordinator for Qantas Flight
Catering.
55
10. Adriano Zumbo Pastry chef and restaurateur,
featured on Masterchef.
54

The higher the Klout Score, the more influence and engagement you have on social media. Klout Scores are compiled using proprietary algorithms, determined by more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real world data from Wikipedia. Please find more information on the Klout Score at: https://klout.com/corp/score

About Lithium Technologies

Lithium's software helps companies reinvent how they connect with their customers. Lithium works with more than 300 of the world's best brands— including Best Buy, Indosat, Sephora, Skype and Telstra — to respond on social networks and to build trusted content on a community they own. The 100% SaaS-based Lithium Social Customer Experience™ platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. For more information, visit lithium.com, or connect with us on Twitter, Facebook and our own community. Lithium is privately held with corporate headquarters in San Francisco and offices across Europe, Asia and Australia.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
eddie.mcgraw@lithium.com
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global