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Lithium Announces Full Support For Twitter's Expanded Tweet Lengths


Lithium Social Marketing Tools Among First to let Brands Take Advantage of Bonus Character Space

SAN FRANCISCO – September 29, 2016 – Lithium Technologies today announced Lithium Reach and Lithium Response have full support for Twitter’s newly expanded Tweet lengths. Already being used by Lithium customers, brands can immediately take advantage of the extra text and engage with their followers without photos, videos, GIF links and quoted Tweets counting towards the 140 character limit.

“Our close relationship with Twitter enables us to support new capabilities the moment they go live, giving the digital marketers and customer service pros who use our platform competitive advantage as they look to connect with people on Twitter and other channels,” said Katy Keim, CMO of Lithium Technologies. “Social is moving at a lightning fast pace, and the brands that stay ahead of the curve and take advantage of new channels, capabilities and ways to engage are the ones that stand to win. It’s not easy, but it’s certainly exciting.”

Other recent Lithium integrations include support for Twitter’s ability to move public conversations to private through Direct Message for improved customer service, as well as support for Twitter’s new Customer Feedback feature that allows brands to collect Net Promoter ScoresSM (NPS®) and Customer Satisfaction (CSAT) data. Go here to learn more about Lithium Reach’s social marketing capabilities, and here for Lithium Response’s social customer service capabilities.

About Lithium: Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business, and to share the experience enjoyed by 300 other leading brands around the world, visit, join our community at, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global