LITHIUM RECOGNIZED AS A LEADER IN 2016 IDC MARKETSCAPE FOR COMMUNITIES
Recognized for Strategy and Growth in Bolstering Customer Experience Capabilities
SAN FRANCISCO – September 21, 2016 – Lithium Technologies today announced that it has been named a Leader in the IDC MarketScape: Worldwide Online Communities2016 Vendor Assessment (Doc # US41686916, September 2016). This report provides in-depth quantitative and qualitative technology market assessments of ICT vendors for a wide range of technology markets.
As a Leader in the report, Lithium was recognized for its strong reputation in community solutions and its commitment to helping brands drive success. The IDC MarketScape noted that Lithium is heavily focused on capturing insights from the data generated in the community. In addition, much of Lithium’s platform success is based off of data by Klout. The IDC MarketScape also highlighted Lithium’s robust set of benchmarks that enable customers in specific industries to gauge their performance against peers. With its trove of data as the focal point, Lithium’s team of data scientists, data-driven social engagement and personalized recommendations help brands build deeper connections with their customers.
Lithium also received the highest customer satisfaction response and recognition for its impressive customer base, consisting of more than 300 global brands including numerous Fortune 500 companies. In the report, the IDC MarketScape notes that Lithium is well-positioned to deliver against the growing market opportunity where community is the core component of how a brand connects with its customers, partners and suppliers. The report also makes a nod to Lithium’s efforts in continuing to develop capabilities for customers to customize and extend community into their brand’s established business and marketing initiatives.
“Lithium’s reputation in communities is solidified by our commitment to helping large-scale brands use community’s unique features to drive results. We’re delighted to be recognized as a Leader,” said Rob Tarkoff, President and CEO of Lithium Technologies. “Our leadership position is a tribute to our strong relationships with our customers and their success using our data platforms to heighten their brand experience and achieve business objectives, and we look forward to continue working together with them to set the pace for innovation in digital communities.”
"As an early entrant in the communities market Lithium has built a strong brand and reputation in community solutions, receiving the highest customer satisfaction response as a result,” said Vanessa Thompson, Research Vice President, Communities and Collaboration of IDC. “Our assessment shows there is a tremendous market opportunity for community and Lithium is well-placed to deliver, as they continue using data to bolster their customer experience capabilities and connect brands with their customers.”
About IDC MarketScape: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360 degree assessment of the strengths and weaknesses of current and prospective vendors.
About Lithium: Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business, and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.
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