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Lithium Selected as Key Enterprise Application on Microsoft's New Innovative Appsource Marketplace

LITHIUM SELECTED AS KEY ENTERPRISE APPLICATION ON MICROSOFT’S NEW INNOVATIVE APPSOURCE MARKETPLACE

New SaaS Ecosystem Expands Beyond Microsoft Dynamics, Ties Together Critical Enterprise Apps

SAN FRANCISCO – July 12, 2016 – Lithium Technologies today announced that it has been selected as one of the pioneer partners of AppSource, a new marketplace by Microsoft Corporation (NASDAQ:MSFT) for enterprises to find and use SaaS solutions from the company and its partners. As Microsoft continues to drive its vision around this new SaaS ecosystem, Lithium was selected as a launch partner for its vision for connecting community with Dynamics 365, Microsoft’s Power BI, Power Apps and Flow.

“Our relationship with Microsoft is critical and the joint Lithium-Microsoft solution brings transactional, social and behavioral data together to give businesses a clearer view of their customers and what they want,” said Misha Logvinov, Chief Customer Officer, Lithium Technologies. “We are excited to bring real product depth to the AppSource vision and execute quickly alongside them as they are breaking new ground.”

Lithium is tightly integrated with Microsoft Dynamics CRM Online, a large and growing presence in cloud-based enterprise infrastructure. Microsoft includes a Lithium content pack inside their cutting-edge big data reporting and analytics business intelligence engine, Power BI, giving enterprises the ability to connect other systems with actionable insights about their social business activities. Additionally, Microsoft and Lithium are collaborating on connectors for their market-leading app builder infrastructure, Power Apps and Flow. This makes Lithium’s sophisticated cloud-based platform APIs more accessible to enterprises and partners building modern apps that drive their businesses.

“We’re pleased to have Lithium as a strategic enterprise partner in AppSource,” said James Phillips, Corporate Vice President, Microsoft. “Together, Microsoft and Lithium are extending their integration even further to help businesses accelerate their digital transformation and drive real value. By working together, we provide businesses with a joint solution that isn’t available anywhere else in the market.”

The collaboration with Microsoft extends beyond product development, with Misha Logvinov speaking at the Microsoft Worldwide Partner Conference taking place July 10 –14 in Toronto. During the session, Logvinov will discuss the products the two companies are collaborating on, along with Lithium’s role in the strategies and programs accelerating Microsoft’s growth.

The Lithium application is now listed on AppSource and can be found here.

About Lithium: Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
eddie.mcgraw@lithium.com
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global