Agenda Outline
| Wednesday, May 12 | |||
|---|---|---|---|
| 4:00p to 8:00p | Registration Open | ||
| 6:00p to 7:30p | Welcome Reception | ||
| 7:30p to 9:30p | Dine-Arounds, Group Event | ||
| Thursday, May 13 | |||
|---|---|---|---|
| 8:00a to 6:00p | Registration Open | ||
| 8:00a to 9:00a | Breakfast | ||
| 9:00a to 9:15a |
Welcome & Introductions Phil Soffer, VP of Product Marketing, Lithium |
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| 9:15a to 9:45a |
Your Community. Your Network Lyle Fong, CEO & Co-Founder, Lithium |
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| 9:45a to 10:30a |
Community Management 2.0: Managing the Customer Network Joe Cothrel, Chief Community Officer, Lithium |
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| 10:30a to 11:00a |
Break | ||
| 11:00a to Noon |
Social CRM Industry Outlook Paul Greenberg, Owner, The 56 Group |
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| Noon to 12:30p |
The Customer Network at Best Buy Gina Debogovich, Social Media Strategist, Best Buy |
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| 12:30p to 1:30p | Lunch | ||
| 1:30p to 2:20p | Track Session IA - Community Engagement Engaging and Building Programs for Superuser Success Mark Hopkins, Lenovo; Sean O'Driscoll, Ant's Eye View; Laura Buchanan, Future Shop |
Track Session IB - Social Web Integration Using Social Media Monitoring to Listen to Your Customer Network Randy Ksar, Motorola; Matt Thomson, Lithium |
Track Session IC - Social & Marketing Strategy Leveraging Community to Drive SEO Impact Ray "Catfish" Comstock, BusinessOnLine |
| 2:20p to 2:30p | Break | ||
| 2:30p to 3:20p | Track Session IIA - Community Engagement Social Media 102: Building a Social Media Battle Plan Esteban Kolsky, ThinkJar LLC |
Track Session IIB - Social Web Integration Evangelizing the Brand with External Advocates Jaeme Sines Laczkowski, Leapfrog; Kevin Ryan, Kevin S. Ryan |
Track Session IIC - Social & Marketing Strategy UXD: Designing for a Social Experience Patrik Wijkstrom, Juniper Networks; Shaazia Stonehocker, HP; Patrick Riley, Lithium |
| 3:20p to 3:30p | Break | ||
| 3:30p to 4:20p | Track Session IIIA - Community Engagement From Community Management to Knowledge Management Will Rose, T-Mobile; Phil Soffer, Lithium |
Track Session IIIB - Social Web Integration The Future of Social Support Rebecca Carroll, Verizon; Charlie Isaacs, Genesys |
Track Session IIIC - Social & Marketing Strategy Bring Them With You: A Framework for Successful Community Engagement Jen Evans, Sequentia; Michael Procopio, HP |
| 4:20p to 4:30p | Break | ||
| 4:30p to 5:30p |
Executive Panel: The Future of the Customer Network Panel featuring Michael Fauscette (IDC), Prem Kumar Aparanji (Cognizant), Michele Mitchell (NBC Universal), and moderated by Jeremiah Owyang (Altimeter Group) |
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| 5:30p to 5:45p |
Lithosphere VIP Council Presentation and End-of-Day Closing Remarks Paul Gilliham, Director of Customer Marketing, Lithium; Phil Soffer, VP of Product Marketing, Lithium |
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| 6:15p to 6:30p | Chartered Transportation to Evening Event | ||
| 6:30p to 9:30p | Walt Disney Museum - Evening Reception | ||
| Friday, May 14 | |||
|---|---|---|---|
| 8:00a to 10:00a | Registration Open | ||
| 8:00a to 9:00a | Breakfast | ||
| 9:00a to 9:10a | Welcome & Opening Remarks Paul Gilliham, Director of Customer Marketing, Lithium |
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| 9:10a to 10:20a | Lithium Product Vision & Roadmap Phil Soffer, VP of Product Marketing, Lithium |
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| 10:20a to 10:45a | Break | ||
| 10:45a to 11:00a | Social CRM Excellence Awards - Winners Presentation Lyle Fong, CEO & Co-Founder, Lithium; Paul Gilliham, VP of Product Marketing, Lithium |
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| 11:00a to 11:45a | Product Vision & Roadmap Q&A The Lithium Team |
11:45a to Noon | Closing Remarks Paul Gilliham, Director of Customer Marketing, Lithium Phil Soffer, VP of Product Marketing, Lithium |
| Noon to 1:00p | Lunch | ||
| Noon to 3:00p | Meet Your Lithium CSMs & Product Managers Lithium CSMs & PMs |
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| Noon to 3:00p | Partner Fusion Lounge Partner Sponsors |
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