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Lithium

June 8-10, 2016
at the Marriott Marquis in San Francisco

$995

Early bird registration

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$1,295

Standard registration

Register today

$1,395

Onsite registration

Our hometown

LiNC '16 will be held at the modern and elegant San Francisco Marriott Marquis Hotel in the heart of downtown San Francisco. Conveniently located south of Market Street in the SOMA district and nearby Moscone Convention Center, it's just steps away from the Yerba Buena Gardens, renowned museums, cultural attractions and world-class shopping in Union Square.

conference

June 8

Pre-Conference Hackathon

Lithium's SF Headquarters
225 Bush Street 15F
San Francisco, CA 94108

Google Map
conference

June 9 - 10

Conference

Marriott Marquis
1234 Mission St.
San Francisco, Ca, 94108

Hotel Details
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Call for sponsors

Projected to draw 1,000+ conference attendees from international brands, LiNC 2016 is an invaluable opportunity to reveal your own product vision to the array of Lithium customer and prospects this event will attract. Participating sponsors will gain critical insight to the needs and expectations of key decision makers while connecting with digital marketing professionals, social strategists, community practitioners and leading analysts. For inquiries regarding partners and sponsorships, please contact partners@lithium.com.

Connect. Engage. Understand.

LiNC will feature a lineup of leading global brands, top industry analysts, thought-leaders and business visionaries.

Wednesday, June 8

8:30AM - 5:00PM

Community Manager II Certification

Pricing: $1,895 for the conference + workshop bundle

Are you one of the 500+ people who are Lithium Certified Community Managers? It's time to take it to the next level with Community Management Certification II. Community Manager Certification II prepares you to achieve higher performance in four areas:

  • Growing community membership and participation
  • Developing and managing super users
  • Managing company participation
  • Driving business transformation

For each area, you'll learn the key challenges faced, the tactics that separate success from failure and the elements that make a program complete. Building on the foundation laid with Community Manager I, this new course includes more data points, deeper case examples, new reusable assets and more opportunities to collaborate with fellow attendees.

The course is designed for community managers, executives or directors who manage them, or anyone who wants to gain a deeper understanding of the state of customer community management today. Those who successfully complete the course and exam will earn Lithium's new Level II Certification in Community Management.

The program includes live training from Lithium thought-leaders and subject matter experts and an examination conducted at the conclusion of the training session. To become certified, participants must pass the examination.

Prerequisite: We strongly recommend you complete Community Management Certification I before attending this workshop. Anyone who registers for CMC II will receive 30% off the price of the web-based CMC I course.

Community Configuration & Administration

Pricing: $1,895 for the conference + workshop bundle

Designed for Community Managers and Administrators who are new to or relatively inexperienced with the Lithium platform, this course introduces users to the Community Admin., the control center for configuring the primary community settings and for ongoing community administration. Participants will learn the important concepts and settings that community managers most often consider as they set up and maintain a community. Through interactive lectures and hands-on exercises, students will get the opportunity to evaluate the importance and impact of different configuration and administration settings.

Topics covered include:

  • Common settings for discussion styles including Forums, Blogs, Ideas and the Tribal Knowledge Base
  • Community Structure and the rules for promulgation of settings
  • Permissions and roles
  • Ranks
  • Studio features for Community Managers
  • Moderator Tools
  • Measurement through Metrics and Lithium Social Intelligence (LSI)
  • Community Health Index (CHI)
  • Accessing Help and Documentation

Prerequisite: You will need to bring your laptop computer for this course.

Social Strategy Foundation

Pricing: $1,895 for the conference + workshop bundle

The Social Strategy Foundation certification is designed for those wanting to advance their skills while developing a roadmap based on their specific business objectives for their implementation of social technology. This new certification is built around the latest Lithium Social Web technology: it's filled with practical examples showing best of class integrations with the entire Lithium platform.

Participants will come away with an actionable plan for high-scale, efficient customer engagement and response, and will gain the following professional benefits:

Tactical Mastery

  • Learn how to best engage with customers on the social web
  • Understand why Marketing and Customer Care are merging
  • See proven techniques to build advocates
  • Understand the impact of social technology on your business

ROI Connection

  • Learn how to identify, define, and measure ROI for customer care
  • See how leading brands drive ROI though case studies covering call deflection, enhanced sales, innovation and customer satisfaction
  • Identify and measure your success in the context of your business objectives

Thought Leadership

Taught by Lithium‘s best-selling author and recognized social technology leader, Dave Evans, this course is designed for teams wanting to push their implementation of social technology beyond the traditional areas of support, sales, marketing, and PR and for those who want to tap the inherent knowledge of their entire organization to build stronger advocates faster through customer engagement and response on the social web.

An examination will be conducted at the conclusion of the training session. To become certified, participants must pass the examination.

8:30AM - 1:00PM

Master Class- Community Metrics

Pricing:

$1,795 for the conference + one master class workshop bundle

$2,095 for the conference + two master class workshop bundle

At LINC 2015, a one-hour session on metrics and benchmarking was one of the most popular and highly rated sessions. In this new half-day session, we'll delve deeper into the topic, focusing on the metrics available in Lithium Social Intelligence (LSI). You will learn:

  • How to understand, prioritize and classify the metrics in LSI, including new metrics on user success, satisfaction and likelihood to refer.
  • What LSI reports advanced users commonly configure, export and schedule.
  • How to create your own reports in spreadsheet applications like Microsoft Excel and Google Sheets, using data from LSI.

We‘ll also discuss benchmarking methods and options available through Lithium's Customer Success program, so you can collaborate effectively with your CSM to produce the most relevant and useful benchmarking results.

Attendees in this session are assumed to have general familiarity with the metrics and reports available in LSI and a basic working knowledge of spreadsheet applications.

1:00PM - 5:00PM

Master Class- Community ROI

Pricing:

$1,795 for the conference + one master class workshop bundle

$2,095 for the conference + two master class workshop bundle

Like our session on metrics, a one-hour session on return on investment was one of the most popular and highly rated sessions at LiNC 2015. In this new half-day session, we'll look at ROI in depth, including:

  • The most common value propositions for community ROI, including increased sales, reduced cost, increase satisfaction and more.
  • The data required for calculating ROI, including both community data and data from other business systems.
  • Examples of ROI calculations and results from leading Lithium customers, across a range of community use cases and industries.
  • The session will conclude with an interactive exercise in which attendees who come with a completed pre-session worksheet will be able to use formulas and data points shared in the session to create their own ROI calculations.
  • Attendees are expected to complete the pre-session worksheet and have a basic working knowledge of spreadsheet applications.

Prerequisite: You will need to bring your laptop computer for this course.

9:00AM - 6:00PM

Hackathon Lithium HQ

Pricing: free with conference registration, please RSVP during the registration process to hold your spot.

Calling all developers, designers, partners and engineers! Bring your laptops, your best coding tricks and join us for the 3rd annual LiNC Hackathon. If you're tinkering with a new idea for your community, here's your chance to build a prototype on the Lithium platform using the Lithium-Klout SDK, REST API, Freemarker or any of our technologies.

Sign up with a team or meet new people and create a team of your own (we recommend teams of three). We'll be awarding prizes for the best overall idea, best total community experience, best community customization and best integration or extension. And of course, there will be plenty of food and beer!

11:00AM - 4:00PM

Lithium Executive Advisory Council by invitation only

6:00PM - 9:00PM

Welcome Reception @ Spin

Meet us at SPIN SF- San Francisco's hottest new ping-pong social club. Enjoy music, SF-inspired grub, and a variety of craft beers, cocktails, and artisan wines while networking and perhaps battling your fellow LiNC attendees!

Thursday, June 9

7:30AM - 8:30AM

Breakfast

8:30AM - 12:00PM

General Session & Welcome

12:00PM - 1:00PM

Lunch

1:00PM - 1:50PM

Session I

Track A: Big Thinkers' Lounge

This "salon" style track will help you establish Total Community thinking across your organization. Key industry leaders will help you validate current consumer and market trends with data, frameworks and thought leadership from the best.

Track B: Customer Acquisition

Total Community Advocates: Your Marketing Weapon

In this session, you'll hear from two brands that started with customer service communities, but leveraged their superfans as their secret weapon for awareness, consideration and purchase. They will share best practices from community promotion to design strategies that they used to maximize ongoing engagement and enlistment.

Track C: Customer Retention

B2B Understands Lifetime Value

The Aberdeen Group recently found that high-tech firms that build and manage online communities attain superior results in creating happy customers, reducing service costs and driving revenue growth. This session will explore the data behind how B2B high-tech brands can reduce churn, cut service costs and drive revenue.

Track D: Developers

Developer Showcase

Techies unite to discuss the best practices in extending your Total Community into enterprise systems and integrating conversations into every step of the customer experience.

Total Community Strategy Workshop Part 1 of 2

In order to remain relevant, brands must enlist their customers, employees and brand advocates to address the challenges of the Total Community. What does it take to effectively create a Total Community that drives meaningful business outcomes? What tools and strategies can we use to catalyze, measure and demonstrate strong ROI? This is part I of this 2-hour workshop, where we will dive into this topic, give you a case study for each industry and a Lithium Product+Services roadmap by industry.

1:50PM - 2:10PM

Break

2:10PM - 3:00PM

Session II

Track A: Big Thinkers' Lounge

This "salon" style track will help you establish Total Community thinking across your organization. Key industry leaders will help you validate current consumer and market trends with data, frameworks and thought leadership from the best.

Track B: Customer Acquisition

War Stories From the Digital Trenches

In this session, you'll hear stories on how two brands leveraged their social and community efforts to integrate with campaign initiatives. They will teach you how best to engage with both happy and 'not so' happy customers so you can educate, promote and build brand advocates that last a lifetime.

Track C: Customer Retention

Retention ROI.

We will outline the three pillars to driving retention value - Savings, Satisfaction and Sales - and how you can build your model to show how you are building value from your existing customers. After this session, you will be able to use this model to share your ROI with internal stakeholders.

Track D: Developers

Developer Showcase

Techies unite to discuss the best practices in extending your Total Community into enterprise systems and integrating conversations into every step of the customer experience.

Total Community Strategy Workshop Part 2 of 2

In order to remain relevant, brands must enlist their customers, employees and brand advocates to address the challenges of the Total Community. What does it take to effectively create a Total Community that drives meaningful business outcomes? What tools and strategies can we use to catalyze, measure and demonstrate strong ROI? This part II of this 2-hour workshop, where we will dive into this topic, give you a case study for each industry and a Lithium Product+Services roadmap by industry.

3:00PM - 3:20PM

Break

3:20PM - 4:00PM

Featured Keynote

Hear from the world's leading global brands, top-tier analysts and other industry visionaries.

7:00PM - 10:00PM

LiNC Bash and Lithy Awards Ball

This year's LiNC Bash and Lithy Awards Ball will feature live entertainment, and for the first time ever, the 2016 Lithy Awards. Join us as we recognize our digital excellence winners, celebrate our best customers, enjoy San Francisco's finest drinks and eats, and dance the evening away!

Located on the fourth floor of the iconic Metreon, City View lives up to its name with floor to ceiling windows revealing an unobstructed view of San Francisco's renowned cityscape, from the Bay Bridge to the beautiful Salon Gardens. The interior is modern and opens to an expansive 12,000-square-foot garden terrace.

Friday, June 10

8:00AM - 9:00AM

Breakfast

9:00AM - 10:30AM

General Session & Product Deep Dive

10:30AM - 11:00AM

Break

11:00AM - 12:00PM

Session III

Track A: Big Thinkers' Lounge

This "salon" style track will help you establish Total Community thinking across your organization. Key industry leaders will help you validate current consumer and market trends with data, frameworks and thought leadership from the best.

Track B: Solution Showcase

Integrate & Extend Your Total Community

Three global brands will demonstrate working integrations with their CRM systems, business intelligence offerings and how they are infusing Total Community more deeply in the customer experience. Community in a silo is no more.

Track C: Data-Driven Value

Data-Driven Social Care

This session will discuss how you can turn social visibility of your customers into value for your entire organization. Two brands will present their social care strategies via LSW and disclose how they took that to the next level by using deeper customer insights, identifying sales leads and, finally, turning social data into valuable wisdom across the company. Plus, you will learn how to build the best personalized analytics dashboard for all levels of your management team.

Track D: Developers

Developer Showcase

Techies unite to discuss the best practices in extending your Total Community into enterprise systems and integrating conversations into every step of the customer experience.

Total Community Strategy Workshop Part 1 of 2

This workshop is intended for attendees who were not able to attend the Total Community Strategy (Part 1 of 2) on June 9th. In order to remain relevant, brands must enlist their customers, employees and brand advocates to address the challenges of the Total Community. What does it take to effectively create a Total Community that drives meaningful business outcomes? What tools and strategies can we use to catalyze, measure and demonstrate strong ROI? This 2-hour workshop, will dive into this topic, give you a case study for each industry and a Lithium Product+Services roadmap by industry.

12:00PM - 1:00PM

Lunch

1:00PM - 2:00PM

Session IV

Track A: Big Thinkers' Lounge

This "salon" style track will help you establish Total Community thinking across your organization. Key industry leaders will help you validate current consumer and market trends with data, frameworks and thought leadership from the best.

Track B: Solution Showcase

True Conversations: Talk, Listen & Respond

Hear three unique stories on how global brands are publishing, listening and responding to customers on social in an integrated fashion to drive deeper engagement. In a lab style environment, you'll hear specifics on actual social campaigns and how the team worked together for a single goal.

Track C: Data-Driven Value

The Next Dimension of Data: Be3D.

Big Data. Smart Data. Customer Data. We all know that data matters. But what's even more valuable is ""contextual data"" around why someone purchased, what would bring them back for more and whose expertise they sought to make their decision. Find out how we are leveraging Klout to complete the picture of your customer and how you can use Profile Plus to activate influencers and personalize their experience.

Track D: Developers

Developer Showcase

Techies unite to discuss the best practices in extending your Total Community into enterprise systems and integrating conversations into every step of the customer experience.

Total Community Strategy Workshop Part 2 of 2

This workshop is intended for attendees who were not able to attend the Total Community Strategy (Part 2 of 2) on June 9th. In order to remain relevant, brands must enlist their customers, employees and brand advocates to address the challenges of the Total Community. What does it take to effectively create a Total Community that drives meaningful business outcomes? What tools and strategies can we use to catalyze, measure and demonstrate strong ROI? This 2-hour workshop, will dive into this topic, give you a case study for each industry and a Lithium Product+Services roadmap by industry.

2:00PM - 2:30PM

Break

2:30PM - 3:30PM

General session, awards ceremony & closing

3:30PM - 6:30PM

Unconference

Industry speakers

Hear from the world's leading global brands, top-tier analysts and other industry visionaries – including Jason Silva.

Special guest keynotes

Jason Silva

This is Jason SIlva

Media Artist, Futurist, Philosopher, Keynote Speaker and TV Personality.

Jason Silva is the Emmy-nominated host of National Geographic Channel's #1 rated and Emmy-nominated series, Brain Games, seen in over 100 countries. A self-professed wonderjunkie, Silva is the creator of the web series “Shots of Awe,” micro-documentaries exploring creativity, innovation, technology, futurism, metaphysics, existentialism and the human condition. An active and prolific global speaker, Jason has spoken at TEDGlobal, Google's Zeitgeist Conference, keynoted multiple events for Microsoft, IBM, Adobe, Oracle, Electronic Arts, Honeywell, PEPSICO, Intel, Dolby and many more, all over the world.

More to be
announced soon!

The Lithys are back

The Digital Customer Excellence Awards, affectionately known as “The Lithys”, recognize and celebrate
brands who are using Lithium to transform the way they connect with customers.

This year we have six award categories, as well as regional recognition, which will showcase customers
who are true digital leaders.

Nominations must be received by April 27, 2016. Winners will be announced
and celebrated on June 9, 2016 at LiNC.

SUBMIT YOUR NOMINATION

LiNC conference highlights

LiNC is back for its 9th year as a leading digital customer experience conference. Check out the highlight reel from last year's LiNC!

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