the giffgaff story

giffgaff is a ‘sim card-only’ mobile virtual network operator based in the UK. They do things differently than large mobile networks—giffgaff is run by its members. Members get rewarded for running parts of the business like answering questions in the community, enlisting new members, or helping to promote the company. This means giffgaff keeps its costs low and passes the savings back to its members.

  • Website: giffgaff community
  • Industry: Communications Services Providers
  • Location: UK
  • Customer Since: 2009
  • Use Case: Support
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resources & links

  • Forrester case study

    Using community to build an entirely new company

    learn more

  • 1-to-1 Media case study

    Giffgaff, a social crm case in point

    learn more

  • 2010 Lithy winner

    Read their winning entry

    learn more

  • 2010 Groundswell winner

    Read the winning entry from the Forrester Groundswell Awards

    learn more