TomTom

the TomTom story

TomTom is the world’s leading provider of in-car location and navigation products and services. As their product suite continued to expand, TomTom realized traditional support alone was not going to be a scalable solution for their customers—who were increasingly turning to the web for answers. TomTom quickly managed this challenge and capped support costs by building a rich and vibrant community filled with peer-generated solutions and active brand advocates.