Press Releases

Boomer Business Summit adopts Lithium Technologies' community blog solution

Emeryville, CA – March 14, 2006 – The Boomer Business Summit is continuing the trend in using blogging as a strategic business tool by choosing Lithium's customer community solutions to power its online community. The Summit's Interactive Blog Center is a continuation of the White House Conference on Aging Interactive Blog Center that Lithium and MFA sponsored in December 2005. The Blog Center can be viewed at www.whcoa.net. .

Blogs are an excellent way for companies to engage the $2 trillion-per-year boomer market. They create a sense of community among participants, enriching their experience and connecting them to thought-leaders. The Interactive Blog Center is part of the evolution in thinking about how to address the boomer market. It enables attendees to discuss and document the events and outcomes of the Summit in real-time.

"Communities are the next wave in marketing," said Michel G. Thouati, CEO at Lithium. "By leveraging the social marketing aspects of communities, corporations, conferences and organizations can reach audiences that are inaccessible with traditional communications methods. People want personalized online experiences where their views and opinions matter. The summit's adoption of our community solutions demonstrates just how net-savvy this population is."

"Companies are increasingly targeting the boomer market and need the insight and specialized knowledge to access them," said Mary Furlong, founder of SeniorNet.org, ThirdAge Media and MaryFurlong.com. "Boomers and seniors are using the Web to research products, services, and other issues. With over 44 million Americans adults aged 55+ using the Internet, this is a huge market opportunity. Communities provide this population with reliable, peer-to-peer information about issues and items that concern them."

About Lithium Technologies

Lithium Technologies provides market-leading solutions for building successful online communities. Lithium's solutions enable clients to increase brand loyalty, sales, and customer satisfaction while decreasing customer care costs. Clients include Cingular, Forbes, Sony, Scholastic.com, Nokia, and Dell. Lithium is privately held with headquarters in Emeryville, CA. For more information, visit www.lithium.com. .or call 510-653-6800.

About Mary Furlong & Associates

Mary Furlong and Associates works with companies seeking to capitalize on new business and investment opportunities in the $2 trillion-per-year boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong also serves as a executive professor on Entrepreneurship at Santa Clara University in the Silicon Valley. See www.maryfurlong.com. .

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Lithium Media Contact: Elizabeth Crosta, Ogilvy PR, elizabeth.crosta@ogilvypr.com, (415) 677-2713