get serious about social
Brands like Cisco, Skype and Sephora reap multi-millions per year in benefits from social.
What’s your brand getting out of it?
take action: 6 ways to get serious about socialDownload the Get Serious Six Pack
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1. follow your head, not the herd.
Just 2% of fans return to Facebook brand pages a second time. Don’t let your social strategy stop at Facebook—you’ll totally miss the boat.
be the Center of Your Social Strategy tweet this
2. own it, don’t outsource it.
There’s a huge engagement gap on public social networks.
You’ve got to own the social customer experience on your own domain.
The Heart of Social Strategy tweet this
4. stop dabbling, commit.
Experimentation is great. Endless experimentation is foolish and cowardly. We now live in a social customer experience economy.
If you don’t embrace it, your competitors will.
Why it Matters, What it Means for Your Brand? tweet this
6. don’t campaign, sustain.
A single Twitter campaign can create an ocean of comments. No way can you scale internal teams to meet the demands of today’s social customers.
Enable social customers to help each other and build sustainable social programs that deliver real value.
Strategies for Long-Term Business Advantage tweet this
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we currently use social media to:
hey, retail! get serious about social acquisition
the truth about public social networks like Facebook and Twitter