Social Media Marketing ROI—Get Smart with Lithium
42% of social media marketers say they are very concerned about demonstrating the ROI of social media to executive management—35% say it’s a top priority. But a mere 4% say their ability to measure the overall impact of their social media marketing efforts is excellent.
Get smart on social media marketing ROI. Find out how to face your social fears, benchmark, track social KPIs, but measure social media marketing strategy success against real business outcomes with the help of the following resources.
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related resources
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Forrester: Measuring the ROI of Social Media Marketing
Forrester Research, Inc. shares primary research on what factors should be considered when determining ROI of social media marketing efforts.
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Nailing Social Media Marketing ROI
Learn how to face your social fears, benchmark your social media marketing strategy and drive real business outcomes with your social customers.
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MarketingProfs State of Social Media Marketing 2012
Graduate from counting social KPIs (like fans and followers) to measuring real business outcomes (like accelerating innovation and WOMM) and start driving impressive social media marketing ROI.
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Making Social the Way You Do Business
Learn how to take advantage of key consumer trends to drive bottom-line business outcomes.
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How Online Communities Reduce Support Costs
Get the skinny on the financial benefits of support communities and build a business case for your community initiative.
start driving real social media marketing ROI
Find out how our platform can help you drive measurable social media marketing ROI with:
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Social
MarketingGrow brand advocacy and conversion rates by up to 25% with rich content and motivating word-of-mouth sharing.
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Social
SupportEmpower social customers to help each other, improve customer satisfaction and save millions in customer support costs,
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Social
CommerceUse peer reviews and advice to attract more customers, increase buyer confidence and grow sales revenue.
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Social
InnovationAccelerate innovation by crowd-sourcing ideas that beat the competition and bring better products to market faster.


