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Squeezing Web Sites Onto Cellphones

As people spend more time on their cellphones, many companies are considering taking their message boards, user forums, and blogs to mobile devices. The cellphone affords the opportunity to be more interactive with customers. That's where companies such as Lithium Technologies Inc. come in. Roger Cheng of the Wall Street Journal interviewed the Emeryville, Calif., company, whose software powers the social components of many traditional Web sites, including those of HP, AT&T Inc., Pitney Bowes, and Best Buy Co. Lithium wants to take those forums, blogs, and other social-networking elements to cellphones with a service it plans to roll out next year. Beyond its own social-networking tools, the platform will draw in related feeds from services such as Facebook and Twitter.

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