in the news
Trusting the Community
Unless you’ve been living under a rock or still using a rotary phone, you’ll know how obvious it is that the business world is starting to take a serious look at the promise of social media in general, and communities in particular. Forrester Research is tracking more than 90 community-forum providers – all vying for a piece of the growing pie – and estimates user adoption of social networks and online communities grew 25 percent in 2007 to 35 percent in 2008. Amid the hubbub, one vendor keeps popping up: Lithium Technologies.