in the news
July 9, 2010
Building Online Communities with Customers
A growing number of companies are discovering they can exert greater control in online interactions with customers by creating their own online communities.
During the Gartner Customer 360 Summit, 1to1 Magazine Editor, Tom Hoffman, interviewed Lithium Chief Marketing Officer, Katy Keim, who described how companies like Best Buy and FICO use online communities to engage with customers to generate real return on investment.