in the news
June 21, 2010
Creating a Social CRM Experience
Connecting with customers and prospects online is one of the biggest challenges facing businesses today, and companies are adopting social CRM strategies to help conquer this challenge. 1to1 Magazine Contributor, Mila D'Antonio, spoke with the NHL’s Michael DiLorenzo and Augie Ray of Forrester Research about how integrating CRM with social media can lead to more relevant customer conversations.