in the news
It's Official: Lithium Technologies Acquires Brand Monitoring Platform Scout Labs
Michael Arrington from TechCrunch scooped this news last week, but it’s official. Brand tracking application Scout Labs has been acquired by social CRM company, Lithium Technologies, according to a blog post on Scout Labs’ site. We initially reported the acquisition price to be in the $20 million – $25 million range, in a stock and cash transactio. In the blog post announcing the acquisition, CEO and Founder, Jennifer Zeszut, wrote that together, Scout Labs and Lithium will “create a true Social CRM platform with a lens on the whole customer.” Existing Scout clients will still be able to use the product at the same affordable prices, but now its application will gave the ability to include much more data for clients.