in the news
June 1, 2010
Learn Before You Leap
LeapFrog, a provider of children’s educational toys and games, is no stranger to the online space. In fact, Jaeme Laczkowski, the company’s senior community relations manager, says LeapFrog has spent years developing online communities, engaging in social media, and embracing bloggers to foster its brand. Associate Editor, Lauren McKay of CRM Magazine, interviewed Jaeme about how the Leapfrog community has puddle-jumped ahead of most other toy companies with 30,000 fans on Facebook, another 4,600 on Twitter, and a vibrant blog and discussion forum powered by Lithium Technologies.