in the news
July 12, 2010
Lessons From Traditional Online Communications Should Not Be Forgotten
One of the trends we’ve seen developing over the past year is the notion of targeting evangelists over influencers. The theory is that those with real interest in the product or service you’re trying to promote are far more likely to spread the word to those with a similar mindset. Though smart PRs have been playing by a version of this rule for years (targeting those with interest in the right subject, but also with a large reach), tying social media into this to spread the word online is still a relatively underused concept.
New Media Age writer, Vikki Chowney, spoke with the Lithium's VP and GM EMEA, Bruno Teuber, about how social media has affected the way brands relate to online communities and their "superfans".