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Lithium Goes Mobile, Brings Customer Service Back to Customers
Lithium Technologies was on a roll through the second half of 2009. With accounts like PlayStation, Univision, AT&T, and PayPal, Lithium is clearly a big league player less than three years after its first round of funding. Now, they have another component set to tear up CRM: Lithium Mobile.
Basically, Lithium is in the business of building two-way relationships with customers over media like internet forums to provide product support. Lithium builds customer support websites and manages content to alleviate trolls, flamers and other inappropriate behavior. The result is a sort of crowd-sourcing of tech support.
The customer company, AT&T for instance, can then browse the most common problems and write up the fixes or integrate them in to the next model or software version. This saves the client substantial amounts of money and provides the customer better service, according to Lithium. Personally, I’m in favor of anything that gets customer service back to North America. With Lithium Mobile, announced in October and just released at the end of Q4 2009, Lithium has developed a site design for their customers that brings full service to a variety of mobile devices.
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