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Lithium Planning to Give European Social CRM a Boost
European businesses are lagging behind their American counterparts in the adoption of social CRM – but this won’t be the case for long if Lithium Technologies has its way, as it ramps up its presence in Europe.
Having officially launched its European operations in February, the Social CRM vendor now has its sights on a major push this side of the pond. Neil Davey, contributing writer at MyCustomer.com, sat down with Lithium's Director of Marketing and Business Development (EMEA), Adrian Bisaz, to find out more.