in the news
May 11, 2010
News Analysis: Lithium's Acquisition of Scout Labs Ups The Ante in Social CRM
Lithium, a social CRM (SCRM) and community platform vendor announced today it had acquired Scout Labs, a social media monitoring (SMM) provider. According to a variety of sources, the estimated purchase price for the deal ranged between 20 and 25 million. Conversations with Emeryville, CA, based Lithium over the past week highlight the importance of two themes:
- Actionable insight as a foundation for SCRM.
- Acquisition synergies beyond technology fit.
Altimeter Group's Ray Wang provides his point of view on the acquisition on the Enterprise Irregulars blog.