in the news
May 11, 2010
Social CRM Merger Promises Better Customer Profiles
In another development that signals social media monitoring is becoming a bona fide must-have for CRM software purveyors, Lithium Technologies announced today that it will acquire Scout Labs, which makes technology to help manufacturers and other businesses assess the influence of customers who congregate online. Lithium did not disclose the transaction price.
“Together [the two technologies] create a strategic platform for listening, engaging, and acting on customers’ conversations wherever they occur,” Lithium said in a statement announcing the deal. Lithium will integrate Scout Labs’ monitoring and analytics tools into the Lithium portfolio, but will also offer the Scout Labs software separately.
Lithium’s manufacturing customers include 3M, Cisco subsidiary Linksys, and computer maker Lenovo, while Scout Labs counts Coca-Cola and Motorola among its clients.