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The Lesson of Gaming: Why Do We Have to Pay People to Work?
VentureBeat contributors and Co-authors of Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Business Compete, Byron Reeves and J. Leighton Read, highlight how leading-edge companies are extending funware (the use of game-like ideas in non-game applications) even further into the enterprise.
One of the companies who is experimenting with social game mechanics to get people to spend more time exposed to their “brand promise" is Lithium Technologies - they have a leaderboard that recognizes levels of achievement among customers who post responses to on community websites.