in the news
June 24, 2010
When Marketing Gets Social
More and more, companies are becoming aware of the huge potential that the social web holds for businesses to communicate openly with their customers. Completely new relationship paradigms have arisen as a result of these connections between companies and their customers, as well as between customers themselves.
Anna Muzio, journalist at Italian publication, Il sole 24, interviewed Lithium's VP and GM, EMEA, Bruno Teuber about how these new forms of online communication can be used to engage a brand's customers and most enthuasiastic brand advocates - the superusers.