in the news
June 9, 2011
A Dozen Ways to Improve Your Social CRM
Just because you have a customer relationship management (CRM) system, a Facebook page and a Twitter account doesn't make you social CRM savvy — or even mean you are truly connecting with your customers where they socialize (and share feedback and reviews with their friends). To help improve your social CRM, Enterprise Apps Today polled dozens of social media marketing and CRM experts, including Lithium's VP of Product Marketing, Phil Soffer, and put together their top dozen ways to improve your social CRM.