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July 11, 2011
Brand Strategy: It's a Changing World
Brand is the starting point for your customers’ experience. It’s not just the look and feel and color and font that a customer perceives but instead is the totality of their experience when interacting with your business. As your company and customers change, you want to make sure your brand reflects their evolution. But where do you start?
In the latest issue of Business 2 Consumer, Lithium CMO, Katy Keim, shares how her team recently executed their re-branding and provides a few pointers along the way.