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June 23, 2011

Does Social Media Have A Return On Investment?

What does the customer-service department of the future look like? It's a bright, gleaming space; costs almost nothing to operate; and boasts the friendliest, most knowledgeable representatives in all of American commerce. Where is this call center? And who runs it? It's online. And it's run by you.

Fast Company's, Farhad Manjoo, interviewed Lithium customers, The Home Depot and Sephora, as well as Lithium CEO and Co-Founder, Lyle Fong, to learn more about how social media is helping companies revolutionize the customer experience.

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