in the news
October 3, 2011
Forget Fans, Lithium Eyes Facebook Superfans
Getting Facebook users to like a brand page is only the first step to marketing success on the social network. The ultimate goal is to "drive deep engagement with customers on Facebook," and turn fans into superfans, says Lyle Fong, Co-Founder and Chief Strategist at social CRM (customer relationship management) firm, Lithium.