in the news
September 13, 2011
Gamification: Shiny Object or Effective Business Strategy?
Online gaming is big business, with Internet users spending three billion hours a week playing online games. But how can brands best Ã¢â‚¬ËœgamifyÃ¢â‚¬â„¢ their sites to engage with new audiences? New Media Knowledge spoke with Lithium Principal Scientist of Analytics, Dr. Michael Wu, to find out.