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September 24, 2011
Getting Under the Skin of the Social Customer - Part I
The traditional customer/brand power balance has fundamentally changed, and today the customer is in charge of the relationship—not the brand manager. We have reached a point where customers have new levels of expectations and have a far greater influence than ever before—and there is remarkable pressure on organisations to respond effectively in order to remain competitive and simply in business.
Learn more about this new social customer as Bruno Teuber, Lithium SVP & GM of EMEA, shares the first of his two-part series on "Getting Under the Skin of the Social Customer".