in the news
June 13, 2011
Influencer Marketing: The Appliance of Science
As Principal Scientist of Analytics at Lithium Technologies, Michael Wu is one of the leading thinkers on behaviour within online communities and social networks, and has spent years exploring the dynamics of social interaction. MyCustomer.com caught up with Michael at the recent European Customer Experience World to discuss the value of influence, and how to identify - and engage with - influencers.