in the news
December 23, 2011
Lithium-CMO Council Study Finds Differing Consumer and Brand Expectations In Social
A joint CMO Council-Lithium study, released in December 2011, found that consumers are positively engaged and highly loyal to the brands they choose to follow and “like†on social networking sites, though what brands themselves think their customers want or are prepared to give is often very different.
The following publications below reported on the findings:
Marketers Analyze What It Means When Customers 'Like' Their Pages (Dec. 21, 2011)
Read it in eMarketerCustomers Know What They Want From Brands On Social Media,
But Marketers Disagree (Dec. 13, 2011)
Read it in MediaBistroCMOs Not In Tune With Social Media (Dec. 13, 2011)
Read it in BizReportResearch Reveals 'Social Media Variance' Between Customers, Marketers (Dec. 9, 2011)
Read it in CMSWireThe Big Data Behind User Engagement: Get Smart (Fast!) (Dec. 8, 2011)
Read it in Silicon AngleCMO Study: Consumers Expect Experiences, Savings, Games, etc. From Socially Connected Brands (Dec. 8, 2011)
Read it in Mediapost.comThe State of Social Marketing 2011-2012 (Dec. 8, 2011)
Read it in Socialmediatoday.comConsumers Want "Free Stuff" from Social, Marketers Think They "Want To Be Heard" (Dec. 8, 2011)
Read it in Econsultancy.comCMO Council Finds Social Disconnect (Dec. 8, 2011)
Read it in BtoBonline.com