in the news
April 18, 2011
Lithium Social Customer Suite Fosters "Superfans" Communities
With the advent of social media, customers have found new ways to connect with each other and discuss their customer service experiences. CRM Buyer's, Maria Verlengia, interviewed Lithium's VP of Product Marketing, Phil Soffer, to find out how the Lithium Social Customer Suite helps companies identify, manage, and reward a group of dedicated customers using social media channels. Referring to these types of social customers as "superfans," Lithium helps brands empower these superfans to be advocates for their products and services.