in the news
April 25, 2011
Making Fans of Customers on Social Media
A combination of social media and traditional customer relations managementâ€â€social CRMâ€â€is allowing large brands to track customer conversations, react swiftly to issues they raise, gain insight into their needs, and interact with them. Siddharth Cavale from Reuters sat down with Lithium CEO & Co-Founder, Lyle Fong, to get his take on recent consolidations in the market and future trends in Social CRM.