in the news
January 12, 2011
Most Vendors Embrace Social CRM
About 91 percent of business-to-business technology buyers now use social media to gather information, Forrester Research reports. And the CRM industry is no exception, as vendors by the bucketload try to maintain their spots on social networking sites, blogs, and other online channels.
Katy Keim, Chief Marketing Officer at Lithium Technologies, one of the companies dubbed an "early mover and maven," says her firm has to be active in social media. "We have to be the best in social," she says. "For us, one of the things you'll hear from clients is Lithium does what they say and we are very trusted by our customers. For us to be out talking about the benefits of social without doing it ourselves, it would be a terrible place for our brand to be."