in the news
May 19, 2011
Names You Need To Know: Consumer Co-Creation
Brands are the myths of a consumer culture. In the service of their great ones, people will labor for free. One of the more intriguing offshoots of the social media phenomena is consumer co-creation: People who would normally expect to buy goods instead sacrificing their time and talent to support them, even make new products for the company.
Forbes' reporter, Quentin Hardy, reports live from LiNC 2011 where Lithium customers such as giffgaff share how consumer co-creation has transformed the way they do business and engage with their customers.