in the news
May 9, 2011
Sentiment Analysis Can Help Find the Idea in That Pile of Data
The big idea for marketing is to connect customers with a company and create an authentic connection with the audience, but how do you commit to measurement while honoring your spirit, your customers, and the big idea? In the latest edition of AdAge, Lithium CMO, Katy Keim shares how sentiment analysis can help you spot these trends faster than everyone else, and then find meaning in those insights.