in the news
October 6, 2011
Social CRM: What is the Purpose of Twitter?
Whether you use it to broadcast your own daily story, to announce things youÃ¢â‚¬â„¢ve done or events youÃ¢â‚¬â„¢re planning, to promote content on the Internet, to re-tweet and share material, or any of an innumerable number of other uses, Twitter has a genuine value to it—and like a lot of social platforms, that value is up to the user to discover.
If you want a great how-to (as well as a lot of valid "why" and "what") on Twitter, Business Computing World's, Chris Bucholtz, recommends a post from the vivacious and perspicacious Erin Korogodsky, LithiumÃ¢â‚¬â„¢s Social Media Quarterback, entitled Ã¢â‚¬Å“8 Ways to Subtly Connect Online.Ã¢â‚¬Â Four of the eight involve Twitter, which should tip you to its importance for business.