in the news
October 6, 2011
Social CRM: What is the Purpose of Twitter?
Whether you use it to broadcast your own daily story, to announce things you’ve done or events you’re planning, to promote content on the Internet, to re-tweet and share material, or any of an innumerable number of other uses, Twitter has a genuine value to it—and like a lot of social platforms, that value is up to the user to discover.
If you want a great how-to (as well as a lot of valid "why" and "what") on Twitter, Business Computing World's, Chris Bucholtz, recommends a post from the vivacious and perspicacious Erin Korogodsky, Lithium’s Social Media Quarterback, entitled “8 Ways to Subtly Connect Online.†Four of the eight involve Twitter, which should tip you to its importance for business.