in the news
January 7, 2011
The CRM Watchlist Part IV: The Social Mainstream
A development for The CRM Watchlist in 2010 was that community platforms, social media monitoring tools, social channels, etc. got mainstream credibility.
Lithium was kind of a no-brainer for a lot of reasons. Aside from the fact I think they are a very cool company with a very strong B2C focused community platform, I also think they did some things in 2010 that bode a lot of good for them. Including growing up quite a bit to recognize that their market is going to be the consumer side of the enterprise, even though they have other B2B customers who are quite significant. They made some great moves in 2010 which bodes well as far as I’m concerned and gives them Watchlist status for a second straight year.