in the news
March 24, 2011
The Fortune 100 League of Extraordinarily Social CMOs
Social Consumers are relying on their social networks and social media to make purchase decisions. As more do, companies caught without a clear and effective social strategy from their leaders will become less competitive. The Fortune 100 League of Extraordinarily Social CMOs list was created to highlight Chief Marketing and Communication Executives that are not only using social tools, but are being recognized by consumers as positive influencers on their brands.
Using state of the art sentiment analysis technology from Lithium (formerly Scout labs), Mark Fidelman at Seek Omega created the Top 20 List of Social CMO's of the Fortune 100, which includes marketing leaders from large brands such as GE, HP, P&G, IBM, Best Buy, FedEx, Walt Disney, Cisco, Safeway, and Verizon.