in the news
October 12, 2011
Using Social Technologies to Co-Innovate Product Evolution
Lithium customer, Stephanie Logerot from National Instruments, shares how the launch of their Lithium-powered LabVIEW Idea Exchange has helped them to listen to their customers and incorporate the best feedback directly into their products—giving customers a clear channel to NI's R&D team to create better, more useful products.
Specific metrics include the following:
- 2,400 ideas submitted across several software product lines (the initial goal was 500)
- More than 47,800 votes on product ideas
- 9,470 customer comments on ideas
- More than 45,400 unique visitors to the Idea Exchange, for a total of 99,100 visits
- The LabVIEW 2011 beta includes 13 new features from the Idea Exchange