in the news
March 3, 2011
Virgin Atlantic's Vtravelled to Introduce Rewards for Travellers Using New Social Gaming Mechanics
Virgin Atlantic today announced plans to re-launch its social travel community site, www.vtravelled.com, with a strategy focused on rewarding their frequent flyers using gaming mechanics.
As one of the first airlines to launch their own online community, Virgin Atlantic will partner with social gaming experts Lithium, as they plan to engage with their 1.8 million Flying Club members. The airline will introduce the ability to earn real currency in the form of miles in addition to the more usual virtual rewards.