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Book Review: The Science of Social By Dr. Michael Wu from Lithium
Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his new book, The Science of Social: Beyond Hype, Likes & Followers.
This book was very enjoyable to read. It's full of insights, wisdom and key learnings that will help marketers, support professionals, executives or anyone else wanting to learn how to create meaningful communities on the social web. Dr. Wu is the ONE social media scientist and yet too humble of a man to even admit it, much less put it in his Twitter bio. I highly recommend reading this book.
Michael Brito, Senior Vice President of Social Business Planning at Edelman Digital, reviewed Lithium's very own Dr. Michael Wu's latest book, The Science of Social: Beyond Hype, Likes & Followers. Head over to Michael's blog to read the rest of his review.